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What is of greater importance in contextual advertising: CTR, CPA, or ROI?
Internet marketing specialists quite often face the following question in AdWords campaign management while developing PPC strategy – “What metrics to choose for intelligent evaluation of the...
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Working with behavioral factors
It is difficult to believe in it, but a serious interest to behavioral factors has aroused only recently. But in fact, the first patents where there was a speech about the influence of the users’...
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Conversion Rate Optimization- Banners, Buttons, Text Links
Click through rates is one of the hottest topics for the business owner community today. While much has been written about it, marketers are still unsure as to what can serve as the proverbial ‘key to...
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